THE DIRTY ARMY: Nik – I am writing an open letter to the Los Angeles Nightlife Industry, your site is a perfect venue for this to be published.
Dear Respected Nightclub and Hospitality Partners,
You all may know who I am. I’m NOT the guy who has starred in A list films. I’m NOT the guy who sucks dick to get to the top. I’m NOT the guy who is fake.
I am the guy who is real. I am the guy with a boat load of CASH. I am the guy who is probably the most generous person in Nightlife. I am the guy that only deals with the top people in establishments. And I’m the guy who demands respect in return.
In my “club career” I have been subject to several different exciting nights, but probably more let downs with not really feeling great about spending 10′s of thousands of dollars in a night, but realizing that this type of action was solidifying my relationships with club owners and operators. Some groups and owners have been receptive to my way of doing business and my needs, as I was once the number one spender in all of Los Angeles for 6 months straight, and now, well, probably just a “known spender”. And through this journey I have been sold the dream… That my track record would not have been forgotten… Up until the last week, it has not. But Leave it to SBE and “The Alliance” to sell me the dream and then spit in my face.
More specifically, Chris Santos is the culprit for this type of disgusting behavior. Before Hyde opened recently (the new restaurant and “lounge” thingy on Sunset and Laurel…), I was contacted by Chris Santos, and was theatrically pitched the concept of the new “Hyde”. I was told that it would “blow SoHo House out of the water” and I was told about different “Tiers” and “Rankings” for their clients in order to secure top slot reservations. I was then (and very aggressively I may add…) solicited to check this “new amazing exclusive” spot out… I went to Hyde about 2 weeks ago, and to be frank, it was just OK. It was a Friday night, and there was no one eating. Pretty empty and definitely not a beautiful crowd. I arrived during the peak time frame, and ended up having a lengthy dinner which lasted until about 11pm. Therefore, I am able to positively state that the crowd never got better. The food was tremendously over priced, but very good… The bottle menu was priced like a club’s, which defeats the lounge concept in my opinion. Oh, and I bought Chris Santos dinner.
Again, it was reconfirmed to me that I was “the number one guy” and that anytime I needed a reservation, since I was in the “top tier” that it would be taken care of, no problem. The reasoning behind this was not only because I was a “friend”, but because I have spent 100′s of thousands of dollars with them at their venues in less then 2 years time. I had an extremely specific conversation with Chris Santos who claimed it was “his spot” and that he was “running it” about how I would bump other people’s reservations and how there would always be a table for me with little notice. Again, the “exclusive top tier SoHo House” format was relayed to me.
And to give everyone history, Chris Santos paraded me around to several SBE night clubs, taking commission of me, profiting off of me and supplying me with girls. That is where the relationship started, and that is where it has ended. Is that what club promotors are considering friends now-a-days?
Well, the “New Hyde” experience didn’t quite happen…. Around 2:30pm I decided that I needed a reservation for 9pm. I almost fell off my chair when Chris Santos texted me back with “Let me try”, so I waited a half an hour with receiving no confirmation before I checked back in with him. Another half an hour went by, and I was told that it must be 10pm. So, SBE and “The Alliance” are telling me that after spending HUNDREDS of THOUSANDS of DOLLARS in less then 2 years at their venues and after preaching to me about my status at Hyde, that all of the sudden, it’s not true? That it was all a lie to hook me back in??? That is NOT how you handle spenders, friends and clients. SBE and their promoters need to understand what is going on within their umbrella. It is not right. No other major group has treated me poorer then SBE and “The Alliance”. Let that be known.
What really makes this whole thing even more painful, is that if I was told that my status at Hyde was that “I had preferential treatment”, but nothing was alluded that I would have tremendous power at the venue, this whole thing could have been avoided. But it was just another cheesy LA Club Promo trying to reel me back in.
Now, it is SBE’s responsibility to employ classy, intelligent, qualified people to represent their product. And “The Alliance” is just not the right people in my opinion, see the attached texts and you can see for yourself…