THE DIRTY ARMY: Nik, Please spread the word about this misguided and clueless Philadelphia publicist/blogger Sarah Lockard. She blasted the below email to Philadelphia restaurants asking their kitchens and servers to work overtime and provide her and her family with a free meal on Christmas eve. In return — she promised some publicity to her Instagram (followers = 559). This woman is a bully and a freeloader who tries to use her desperate blog, AroundMainLine, to snag whatever free services she can get from beauty salons, personal trainers etc. Fine, that’s capitalism, she can swindle whatever clueless business owners she wants but this Christmas scam is too much. Maybe she and her “amazing” family of five should spend their Christmas eve helping the needy in a shelter or soup kitchen. And by the way Philadelphia restaurants — your teenager kids have more followers on social media than this wannabe. From: Sarah Lockard Date: December 9, 2013 at 9:17:32 PM EST To: undisclosed-recipients:; Subject: Host the Awesome Lockards on Christmas Eve!
Good Evening!!! Every Christmas Eve my family enjoys an amazing night dining out and this year I am offering you the exciting opportunity to be our restaurant that hosts us! The host restaurant will receive approximately $1,000 in PR with AML:
1) 2 Facebook posts on AML’s Facebook page promoting the respective restaurant as the restaurant of choice for AML’s family for Christmas Eve
2) 5 instagram photos during the dining experience
3) 2 AML enewsletter ads in Jan and Feb 2014 (reaches over 3,000 unique individuals)
4) listed in our Christmas Eve dining guide published Dec 10th, 2013 on AML.
We are asking for the following in turn:
Dinner for 5 drinks and food compensated, we will tip according to the value to the server. This is a VERY innovative and effective way to promote your restaurant on this very competitive evening and reach tens of thousands of local foodies through AML’s channels. Please note this is first come, first serve. I am excited to hear from you!
Be THE top restaurant we recommend this Christmas Eve to our HUGE audience!!!!