To book Nik Richie and Staff  for your next event email: [email protected]

The website started out as The Dirty Scottsdale in 2007 to chronicle the nightlife of “the cool kids” in the Arizona town. Nik Richie created civilian paparazzi in the nightlife that would submit pictures of their peers to the website attached with rumors and gossip. Richie posts the photos along with a few snarky comments and then lets his “Dirty Army” of readers take over. As the company progressed, it kept expanding the site to new cities and colleges.

Now is the first and largest reality blog and one of the most popular websites in the country for nightlife club goers. It currently covers over 200 cities and colleges and receives over 20,000,000 views per month. Nik Richie and have done over 100+ celebrity club appearances at nightclubs across the nation.

Events are hosted by Nik Richie and staff. These events are attended by fans of the site also known as The Dirty Army.

Written by Kashmir Hill – Forbes Magazine

Incentives and Exposure
– Banners, in-post, rolling flyer, back splash the week of event.
– Logos, website, club promo, signage, internet banners, radio ads.
– Anything else.

 Specific Advertising Opportunities.
– Company Logo on Website Background Skin
– Company Logo on Event Flyers
– Company Logo on Step and Repeat
– Company Logo on Event Step and Repeats
– Event vent Audio / Visual Adversting

Target Groups and Demographics
Our target audience is men and women 18 to 34 years of age who are educated and have disposable income. This audience is involved in trends, fashion, and with all parts of the nightlife.  Site visitors are comprised of  roughly  40% Male and 60% female.

Website Traffic:
Overall Monthly: 20,100,000 views
Overall Yearly 181,000,000 views
Avg. Time on Site:   6 Minutes per Visitor

Promotional outlets:
– Nik Richie Radio (500k listeners per episode.)
– Social Media – twitter & facebook. (Over 500k fans.) and Nik Richie have been featured on:

– Anderson Cooper
– CBS News
– Dr. Phil
– CNN News
– Gawker Media
– Forbes
– Google News
– Los Angeles Times
– USAToday
– Yahoo! News


[nggallery id=53 ]


List of Past Events: (2009-2012)


PURE – Las Vegas, NV 2/10
Stingaree-  San Diego, CA 2/17
Big Bar – Columbus, OH 2/25
Cabana Beach – Cancun, MEX 3/11
Eden – Los Angeles, CA 05/18
LAX – Las Vegas, NV 5/25
Mynt Martini – Cincinnati, OH 6/14
Bar West – San Diego, CA 6/16
Mirror – Bellevue, WA 6/21
Drais – Los Angeles, CA 6/22
LAX – Las Vegas, CA 8/31
Studio 8 – San Jose, CA 9/8
Chloe – Denver, CO 9/20
Harrah’s Pool After Dark – Atlantic City, NJ 10/5
Mint – Scottsdale, AZ 12/13

Hurricane Bay Glendale, AZ 01/23
Mansion Miami, FL 02/06
Venue Houston, TX 02/07
Prive Las Vegas, NV 02/13
Barcelona Scottsdale, AZ 02/14
Republic New Orleans, LA 02/20
Blonde Kansas City, MO 02/27
Lure St. Louis, MO 02/28
Primal Atlanta, GA 03/14
Energy Night Club Chicago, IL 04/09
Sugar Night Club Columbus, OH 04/09
Dream Sacramento, CA 04/23
Wet Night Club San Jose, CA 04/24
Ilounge Orange County, CA 04/25
Dolce Vendetta Dallas, TX 05/14
Hard Rock Hotel San Diego, CA 05/15
Playboy Mansion Beverly Hills, CA 05/16
Touch Group Las Vegas, NV 05/22
Hurricane Bay Phoenix, AZ 06/06
Kinki Lounge Dallas, TX 06/12
Last Supper Club Seattle, WA 06/13
Aura Pleasanton, CA 06/18
PCL Scottsdale, AZ 07/02
Prive Las Vegas, NV 07/03
Hard Rock Hotel San Diego, CA 07/04
Hard Rock Hotel San Diego, CA 07/05
GLO Long Island, NY 07/16
Pure Group Las Vegas, NV 07/18
Kinki Dallas TX 08/14
Crobar Chicago, IL 08/28
Crobar Chicago, IL 08/29
Pure Group Las Vegas, NV 09/06
Pure Group Las Vegas, NV 09/07
Cans Bar & Saloon Charlotte, NC 09/17
Bar Canvas Austin, TX 10/01
Empire & Social Sacramento, CA 10/09
Jet Companies Denver, CO 10/16
Jet Companies Denver, CO 10/17
Purgatory Dallas, TX 10/29
Prive Las Vegas, NV 10/31
Velvet Dog Cleveland, Ohio 11/06
Barley House Cleveland, Ohio 11/07
The Pool at Harrah Atlantic City, NJ 11/13
The Pool at Harrah Atlantic City, NJ 11/14
Tao of Las Vegas Las Vegas, NV 11/21
Plush Dallas, TX 11/24
Voodoo Lounge Fort Lauderdale, FL 12/04
Status Lounge Houston, TX 12/31
Pure Group Las Vegas 12/31
Hyde Lounge Hollywood, CA 01/14
Wonderland Hollywood, CA 01/15
LAX Las Vegas, NV 02/05
Pure Group Las Vegas, NV 02/06
Hard Rock – 207 San Diego, CA 02/11
Kinki Lounge Dallas, TX 02/12
Hard Rock – Vanity Las Vegas, NV 02/13
Bliss Ft Lauderdale, FL 02/19
The Light Group – Haze Nightclub Las Vegas, NV 03/11
Venue Sacramento, CA 03/13
Pink Kitty Los Cabo, Mexico 03/24 03/25
TAO / TAO Beach Las Vegas, NV 04/16 04/17
Lucky Buddha Richmond, VA 04/22
Shadow Room Washington DC 04/23
Hard Rock – 207/Float San Diego, CA 05/01 05/02
Suite 2 Hundred Denver, CO 05/28?
LAX Las Vegas, NV 06/04
Pure Group Las Vegas, NV 06/05
Eve Nightclub Las Vegas, NV 06/30
Prive Miami, FL 07/02
LIV Miami, FL 07/16
TAO Beach Las Vegas, NV 08/20 08/21
McFadden’s Pittsburg, PA 08/28
Pure Group Las Vegas, NV 09/03-09/06
Club Elevate Salt Lake City, UT 09/08
Hard Rock Hotel (Intervention) San Diego, CA 09/16
MGM Grand Tabu & Wet Republic) Las Vegas, NV 09/17-09/20
Ivy Roof Top San Antonio, TX 10/01-10/02
Lumen Night Club Chicago, IL 10/09
LAX Las Vegas, NV 10/15
Pure Group Las Vegas, NV 10/16
Bull & Bear Bar Chicago, IL 10/24-10/25
Stone Lotus Chicago, IL 10/26
Palms (Ghost Bar) Las Vegas, NV 10/31
The Opium Group (Mansion, Set, Louis) Miami, FL 11/27
McFadden’s Glendale, AZ 12/17
Mansion Miami, FL 12/31/10
SET Miami, FL 1/1/11
Supper Club Los Angeles, CA 01/12
Bar West San Diego, CA 01/22
8Eighty8 Orange County 01/29
Axis Radius Scottsdale, AZ 02/04
Las Palmas Los Angeles, CA 02/05
Pure Las Vegas, NV 02/11
LIV Miami, FL 02/19
Rich’s Houston, TX 02/25
Suite 101 Austin, TX 02/26
Stingaree San Diego, CA 03/04 03/05
Aja Tampa Bay, FL 03/11
The Venue Tampa Bay, FL 03/12
Tabu/Pure Las Vegas, NV 03/25
Pure Las Vegas, NV 04/22
Lunar Cincinnati, OH 05/20
LAX Las Vegas, NV 05/27
Opium Group Miami, FL 07/02 07/03
Stone Lotus Chicago, IL 07/26
Kinki Lounge Dallas, TX 07/29
LAX Las Vegas, NV 07/22
The Kennedy Tampa Bay, FL 08/25
LIV Miami, FL 08/26
LAX Las Vegas, NV 09/02
LAX Las Vegas, NV 10/28


To book Nik Richie and Staff  for your next event email: [email protected]