Grindr Makes First Mainstream Crossover, Creating Content Hub Named Into
In the gay community, the word Grindr is synonymous with a hook up app that is used to find an in the moment hook up. While there are other apps like it- both in the LGBTQ and heterosexual worlds- it seems that Grindr is trying to break the mold, as they recently launched a new project.
The project is called INTO, a content hub that the company describes in a press release in the following manner: “An eclectic collection of articles, videos, photography, and more that celebrate and represent the modern LGBTQ world, Into will serve as a barometer for everything from fashion and music to current events and practical advice for their community.”
More or less, it sounds like it’s going to be an online magazine encompassing many parts of LGBTQ life and culture.
Grindr has called this their “first major foray into digital publishing,” so it will be interesting to see if this is a success. If it is, we are sure it’s only a matter of time until other apps try to jump on the bandwagon.
We did reach out to Grindr for exclusive comment on the project, but due to timing constraints they were unable to provide one.